Immediate Media: Sustainability FAQs
Posted on Monday 19 February 2024
Immediate Media have completed IAB UK's Environmental Sustainability FAQs, designed to make environmental credentials more accessible and improve the focus of the industry
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Section 1 – about your company |
Response |
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Company name |
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Number of UK employees |
250+ |
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Number of global employees |
250 - 999 |
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Company type |
Media owner / publisher |
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Person accountable for environmental sustainability |
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Section 2 – company energy usage |
Response |
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Category of emissions measured eg. Scope 1, 2 and 3 |
Scope 1 Scope 2 Scope 3 |
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Reduction strategies in place for energy use |
Committed via SBTi short term 30% emissions reduction by 2030 and net zero by 2045 |
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Environmental sustainability policies, schemes or initiatives in place |
Business travel |
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Percentage of energy usage from renewable sources |
91% - 100% (U.K.) |
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Publicly available documents related to above |
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| Carbon offsetting scheme used |
We offset via Climate Partners Carbon Neutral Protocol. We offset Scope 1 & 2 emissions plus business travel and staff commuting. We have purchased offsets from the following projects: The Plastic Bank Project (worldwide), an Assisted Natural Regeneration Scheme in Ethiopia and wind energy development in Ovalle, Chile |
| Amount of CO2E offset in 2022 |
462 tonnes |
| Environmental sustainability questions included in procurement activities | Yes |
|
Company's environmental sustainability objectives |
Our mission is to achieve net-zero, whilst harnessing the power of our brands to inspire sustainable living. We are committed to driving change across four main pillars: 1) Managing our impact 2) Championing Sustainable Sourcing and reducting waste 3) Driving change beyond our operational boundaries 4) Being a platform for change. Our net zero pathway is 30% reduction of emissions by 2030 and 90% reduction of emissions to reach net zero by 2045. |
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Section 3 - industry initiatives |
Response |
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Industry certifications or initiatives |
AdNet Zero |
| Training or engagement programmes for employees | We host annual climate action days that bring the whole company together focusing on the science of climate change and the role the media can play in educating the public and shifting behaviour change. In addition, the leadership teams have received Net Zero training, our ad teams have received training from The Payback Project, Scope3, AdGreen and Adnet zero. Our events team have received training from We are isla and the legal team from The Chancery Lane Project. Our content teams have received training from Nicky Hawkins and Climate Outreach. In addition, we have run a staff behaviour campaign from Couch to Carbon Zero who have also delivered lunch and learns like How to save the planet in your lunchtime and How to have a sustainable non-Grinch Xmas. |
Back to Sustainability FAQs
Explore which other IAB UK members have completed our set of Sustainability FAQs or download them for yourself.
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