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Streaming TV's New Era: how ads are powering streaming TV's future

Streaming TV's New Era: how ads are powering streaming TV's future

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The growth of hybrid video on-demand

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Smart speakers are getting even smarter: here's what to look forward to in 2024

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When is a clean room not a clean room?

When is a clean room not a clean room?

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Programmatic DOOH: Top 6 capabilities & benefits for advertisers

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Shift from brand marketing to performance marketing continues to grow

Shift from brand marketing to performance marketing continues to grow

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The growing relevance of in-store shoppers

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How can SSPs & UIDs empower publishers in the cookieless era?

How can SSPs & UIDs empower publishers in the cookieless era?

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Best practices for running a DOOH campaign

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IMPACT+: Reducing the carbon impact of digital advertising

IMPACT+: Reducing the carbon impact of digital advertising

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The 4 pillars of a successful retail media programme

The 4 pillars of a successful retail media programme

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Ipsos Industry Deep Dive: Travel

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Research

Back
Research

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

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Effectiveness

Attention

Back
Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Connected TV

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Connected TV

Get into Digital

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Get into Digital

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Latest updates

News

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Industry sectors

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Retail media

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Digital out-of-home

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Digital out-of-home

Audio

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Gaming

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More sector resources

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More sector resources

IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
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Member Vault

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IAB Global Network

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Spill the Tea with The IAB

Back
Spill the Tea with The IAB

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Past events on-demand

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